Attitude
Attitude is a Canadian brand blending science and nature to create hypoallergenic, eco-conscious personal care. Positioned as an affordable Apothecary brand, they focus on plastic-free alternatives and strict ingredient safety standards.
Formulation Profile: The Technical Core
- Key Ingredients
- Jojoba Oil, Yellow Clay, Indian Cress, Watercress extracts.
- Ethical Standards
- EWG Verified™, Vegan, PETA Certified, Plastic-free packaging, Biodegradable.
- Target Concerns
- Oily scalp, chemical sensitivity, environmental impact, hair volume.
- Texture & Ritual
- Waterless concentrated bars that transform into a gentle foam; a sustainable minimalist shower routine.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Detox Shampoo Bar for Oily Hair with Jojoba Oil | Sebum Control & Detox | Solid Bar (113g) |
