Infusium
Infusium is a classic science-first brand focused on structural hair integrity through their proprietary "i-23 Complex." They sit firmly in the Mass Market category, offering reliable damage control at a drugstore price point.
Formulation Profile
Key Ingredientsi-23 Complex (Pro-Vitamins, Proteins, Amino Acids), Niacinamide, Argan Oil.
Ethical StandardsFocus on functional science; rigorous stability testing for mass production.
Target ConcernsMechanical damage, severe tangling, and chemical processing recovery.
Texture & RitualDistinctively liquid formulas (not creams) designed to saturate porosity without weight.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Infusium 23 Leave-In Hair Treatment 33.8 oz | Structural Repair | Bulk Liquid |
| Infusium Leave-In Treatment with Niacinamide & Argan Oil | Smoothing & Shine | Spray |
