Tea Tree
Brand Identity: A division of John Paul Mitchell Systems, Tea Tree combines professional salon performance with the invigorating power of botanical aromatherapy. They occupy a Mid-Range Professional positioning, focusing on sensory experiences and scalp health.
Formulation Profile
- Key Ingredients
- Regeniplex® Blend (Kakadu Plum, Pea Peptides, Clover Flower), Melaleuca Oil, Peppermint.
- Ethical Standards
- Cruelty-Free, Paraben-Free, and dedicated to planting trees globally.
- Target Concerns
- Thinning hair, fragile strands, lack of volume, and scalp invigoration.
- Texture & Ritual
- Known for the famous "Tea Tree Tingle," offering cooling, refreshing lathers and lightweight conditioning.
| Product Name | Primary Benefit | Format |
|---|---|---|
| Tea Tree Scalp Care Shampoo for Thinning Hair | Volumizing Cleanser | Shampoo |
| Tea Tree Scalp Care Volumizing Mousse for Thinning Hair | Root Lift & Density | Mousse |
| Tea Tree Scalp Care Conditioner for Thinning Hair | Strengthening Detangler | Conditioner |
