OPI
As a global leader in the professional nail industry, OPI combines high-fashion pigment with salon-grade scientific formulations. Positioned as a Luxury Mass/Salon Professional brand, they set the standard for long-wear lacquer and bond-building repair systems.
- Key Ingredients
- Hydrolyzed Wheat Protein, Calcium (Nail Envy), Ulti-Plex Technology™ (Repair Mode), and high-quality lacquer pigments.
- Ethical Standards
- committed to safety and innovation; newer formulations focus on "9-Free" purity and vegan ingredients.
- Target Concerns
- Structural nail weakness, color longevity, bond rebuilding, and professional aesthetic maintenance.
- Texture & Ritual
- Luxurious, smooth application; serums penetrate instantly while lacquers provide a rich, glossy finish.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| OPI Nail Repair Serum | Bond Building | Penetrating Serum |
| OPI Nail Envy Clear Nail Strengthener | Maximum Strength | Polish Bottle |
| OPI Slip Dressed Up Dark Red Nail Polish | Long-Wear Color | Lacquer |
