Brand Identity: Ban
Ban is a heritage personal care brand focused on clinical efficacy, delivering reliable wetness protection through trusted scientific formulations. They occupy a staple Mass Market position, offering high-performance antiperspirants at an accessible price point.
Formulation Profile
- Key Ingredients:
- Aluminum Chlorohydrate (Active Antiperspirant), Kihada extract (odor neutralizer).
- Ethical Standards:
- Classic formulation standards; focuses on safety and regulatory compliance.
- Target Concerns:
- Heavy perspiration, stress sweating, underarm wetness, and breakthrough odor.
- Texture & Ritual:
- Fluid roll-on application that dries clear without residue; a quick, invisible daily hygiene step.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Ban Roll-on Antiperspirant Deodorant, Unscented, 2-Pack | Fragrance-Free Wetness Control | Roll-On (2-Pack) |
| Ban Invisible Roll-on Deodorant, 24-Hour Protection | 24hr Residue-Free Protection | Roll-On Single |
