U By Kotex
Brand Identity: A modern, bold approach to period care designed for the active lifestyle, emphasizing compactness and breaking the "clinical" look of hygiene products. Price Positioning: Mass Market / Lifestyle.
- Key Ingredients
- Rayon/polyester absorbent core; free from fragrance and elemental chlorine.
- Ethical Standards
- Commitment to ending period poverty through the "Alliance for Period Supplies."
- Target Concerns
- Discretion and portability; specifically designed to fit in small pockets or clutches.
- Texture & Ritual
- Pocket-sized ritual; expands to full size with a "click" sound, offering a smooth tip for quick, comfortable insertion.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| U by Kotex Click Compact Tampons, 45 Count | Compact Portability | 45 Count |
