Turn On
Turn On embraces a vibrant, modern philosophy focused on variety and exploration. Positioned as an energetic Mass Market brand, it prioritizes premium experiences at accessible price points, encouraging users to discover different textures and sensations.
Formulation Profile
- Key Ingredients
- Premium Water-based complexes; often includes hybrids or flavored variants in their wider range.
- Ethical Standards
- Made in the USA, paraben-free options, and latex safe.
- Target Concerns
- Exploration of sensation (warming, silicone, water), and reliable moisture for beginners.
- Texture & Ritual
- Designed for smooth application and easy cleanup, focusing on a "natural wet" feeling.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Water-Based Premium Personal Lubricant - 8 fl oz | Daily Moisture | 8 fl oz Bottle |
| Essential Lubes Sampler Pack for Everyone | Variety/Exploration | Multi-Pack |