Brand Identity: Tree Hut
Tree Hut is a viral body care sensation that champions feel-good exfoliation and intense hydration through ingredient-dense formulations. Positioned as an accessible Mass Market brand, they bridge the gap between basic grocery store body care and spa-grade rituals.
Formulation Profile
- Key Ingredients
- Certified Organic Shea Butter, Natural Sugar, Cupuaçu Butter, Guarana.
- Ethical Standards
- Paraben-free, Sulfate-free, Alcohol-free, and Vegan formulations.
- Target Concerns
- Dull skin texture, dryness, uneven tone, and loss of elasticity.
- Texture & Ritual
- Dense, gritty sugar scrubs that melt into oils, leaving skin polished and glowing.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Tree Hut Tropic Glow Shimmer Mist – Radiant Body Spray | Illuminating hydration & scent | Body Mist |
| Moroccan Rose Shea Sugar Scrub | Promotes glow & elasticity | Jar (Scrub) |
| Tree Hut Vanilla Shea Body Scrub, 18 oz | Classic hydration & smoothing | 18 oz Jar |
| Tree Hut Exotic Bloom Shea Sugar Scrub | Deep exfoliation with floral notes | 18 fl oz Jar |
| Tropic Glow Shea Sugar Scrub for Radiant Skin | Firming & brightening | Jar (Scrub) |
