Tigi
Best known for their "Bed Head" line, Tigi is an edgy, salon-heritage brand that celebrates self-expression and bold styles. Positioned in the professional mid-range market, they formulate products that manage hair "hangovers" and create effortless, lived-in looks.
Formulation Profile
- Key Ingredients:
- Dimethiconol (Shine), Ricinus Communis Seed Oil, Lightweight Conditioners.
- Ethical Standards:
- Professional-grade formulation standards; known for vibrant packaging.
- Target Concerns:
- Flyaways, frizz, static, and reviving hair after a night out.
- Texture & Ritual:
- Silky smoothing creams that glide through dry hair for an instant glossy finish.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| TIGI Bed Head After Party Smoothing Cream | Smoothing & Shine | Cream Pump |
