Therabreath
A dentist-formulated brand originally created to treat chronic halitosis. They occupy a Clinical Mass Market position, prioritizing effective chemical neutralization of bacteria over cosmetic flavor.
Formulation Profile
Key Ingredients:Sodium Chlorite (Oxygenating), Zinc Gluconate, CPC.
Ethical Standards:Certified Kosher, Vegan, Gluten-Free, No Artificial Colors.
Target Concerns:Severe bad breath (Halitosis), Tonsil stones, Gum health.
Texture & Ritual:Non-burning, alcohol-free liquids and lozenges for long-lasting freshness.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| TheraBreath Healthy Gums Toothpaste | Periodontist formulated for gums | 2 Pack |
| TheraBreath Deep Clean Antiseptic Mouthwash | Kills 99.9% of Germs | 2 Pack Duo |
| TheraBreath Citrus Mint Chewing Gum with Zinc | On-the-go breath control | Pack |
