Supergoop!
A sunscreen-first brand dedicated to dispelling SPF myths through innovation, ensuring sun protection is a fun, daily habit. Positioning: Premium / Specialty.
Formulation Profile
- Key Ingredients
- Avobenzone/Octisalate (Chemical SPF), Acai Extract, Hyaluronic Acid, Vitamin B5.
- Ethical Standards
- Cruelty-Free, Reef-Friendly (Oxybenzone/Octinoxate free), Clean Ingredients.
- Target Concerns
- UV Damage Protection, Blue Light Defense, Makeup Priming.
- Texture & Ritual
- Invisible, weightless, and often pearlescent; blurs the line between skincare, SPF, and makeup.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Supergoop! PLAY SPF 30 Lip Balm with Acai | UV Lip Protection | Tube Balm |
| Supergoop! Glowscreen SPF 40, Champagne Glow | Illuminating SPF | Lotion |
