St. Ives
St. Ives is a mass-market heritage brand synonymous with bringing the joy of nature into daily skincare. They focus on sensory experiences, using 100% natural moisturizers and extracts to create approachable, glow-boosting products.
Formulation Profile
- Key Ingredients
- Watermelon Juice Extract, Vitamin E, Niacinamide (in modern formulas), natural exfoliants.
- Ethical Standards
- Cruelty-Free (PETA certified), Paraben-free, oil-free formulations, recycled plastic usage.
- Target Concerns
- Dehydration, dullness, and skin that needs an instant, refreshing "wake up" call.
- Texture & Ritual
- Juicy, gel-cream textures with vibrant fruity scents that absorb instantly without heavy residue.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| St. Ives Watermelon Hydrate & Glow Moisturizer | Lightweight glow & hydration | Moisturizer |
