SHILLS
Brand Philosophy: An innovator in the "Black Mask" phenomenon, dedicated to aggressive deep cleansing and oil control for clear, matte skin.
Positioning: Mass Market / Deep Cleansing Specialists.
Formulation Profile
- Key Ingredients
- Activated Charcoal, Calendula, Rosemary, Grapefruit Extract.
- Ethical Standards
- Paraben-free, Cruelty-free ingredients.
- Target Concerns
- Stubborn blackheads, fine facial hair (vellus hair), and dead skin accumulation.
- Texture & Ritual
- High-adhesion liquid that dries into a tough, peelable layer for maximum extraction power.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| SHILLS Charcoal Face Mask with Application Brush | Intense pore purification | Tube + Brush |
