SheaMoisture
Built on the legacy of Sofi Tucker, SheaMoisture advocates for Organic and Holistic wellness through Community Commerce. This Mass Market brand delivers rich, naturally-derived formulations that cater specifically to textured hair and melanin-rich skin.
Formulation Profile
Key IngredientsRaw Shea Butter, African Black Soap, Maracuja Oil, Coconut Oil.
Ethical StandardsCruelty-Free, Fair Trade, Sulfate-Free, Paraben-Free, No Mineral Oil.
Target ConcernsDeep dehydration, curl management, beard grooming, and troubled skin.
Texture & RitualHeavy emollients, oils, and butters that provide intense conditioning and earthy aromatics.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| African Black Soap Wash & Scrub 4 oz | Clarifying Exfoliation | Scrub |
| Beard Wash with Maracuja Oil & Shea Butter | Deep Cleanse | Wash |
| Beard Conditioner with Maracuja Oil | Softening | Conditioner |
| Maracuja Beard Conditioning Oil 3.2 oz | Shine & Control | Oil |
| African Black Bar Soap 4 Pack | Balancing | Bar Soap |
| Virgin Coconut Oil Leave-In Treatment | Detangling | Leave-In |
