Rohto
Rohto combines Japanese pharmaceutical precision with a unique sensory experience, famous for its "cooling kick." Positioned in the Mass Market, it treats eye drops not just as medicine, but as an instant refreshing reset for the senses.
Formulation Profile
- Key Ingredients
- Naphazoline Hydrochloride (Redness reliever), Menthol, Polysorbate 80 (Lubricant).
- Ethical Standards
- Unique child-resistant packaging; formulated for rapid onset efficacy.
- Target Concerns
- Bloodshot eyes, digital eye strain, dryness, and general eye fatigue.
- Texture & Ritual
- Intense cooling liquid that provides an immediate, tingling "shock" of freshness.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Rohto Max Strength Cooling Eye Drops | Maximum redness relief & cooling | Bottle (0.4 fl oz) |
