Brand Identity
Reach is a heritage brand grounded in accessibility and effective design, prioritizing "hard-to-get" areas of the mouth. It is a Mass Market staple focused on ergonomics and thorough preventative cleaning.
Formulation Profile
- Key Ingredients:
- Soft Synthetic Bristles, Flexible wire neck, Ergonomic grip materials.
- Ethical Standards:
- Widely accessible healthcare; Focused on reducing periodontal disease across populations.
- Target Concerns:
- Sensitive Gums, Posterior tooth access, Interdental cleaning.
- Texture & Ritual:
- Gentle, non-abrasive sweeping motion; designed for users with sensitivity requiring a soft touch.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Reach Interdental Brush Cleaners | Sensitive Gum Care | Multi-pack |
