Brand Identity: Rael
Rael bridges the gap between holistic wellness and advanced technology, utilizing South Korean manufacturing expertise to create high-performance cycle care. Positioned as a "Masstige" brand, they offer organic, safe, and effective solutions for women at accessible price points.
Formulation Profile
Key IngredientsHydrolyzed Collagen, Bamboo Extract, Organic Cotton, Herbal Mugwort, Eucalyptus.
Ethical StandardsCertified Organic Cotton, Cruelty-Free, Free of harsh chemicals (chlorine bleach, parabens).
Target ConcernsHormonal acne, menstrual discomfort, intimate hygiene balance, skin elasticity.
Texture & RitualSoft breathable cottons, gentle foaming washes, and warming therapeutic patches.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Rael Collagen Bamboo Face Masks - 5 Sheets | Firming & Hydration | 5 Sheet Masks |
| Rael Foaming pH Balance Feminine Wash, 2 Pack | Intimate pH Balance | 2 Bottles (Foam) |
| Rael Organic Cotton Disposable Underwear for Women | Postpartum/Period Protection | Disposable Briefs |
| Rael Herbal Heating Patches for Period Cramps | Natural Pain Relief | Heating Patches |
