Pureology
Brand Identity: Pureology is a premier Holistic/Clinical hybrid, born in California with a singular focus on color care. As a Luxury Professional brand, they are pioneers in the "ZeroSulfate" movement for high-end color preservation.
Formulation Profile
- Key Ingredients
- Antifade Complex®, Sunflower Seed Oil, Vitamin E, and Camelina Oil.
- Ethical Standards
- 100% Vegan formulas, Sulfate-Free, Paraben-Free, and Mineral Oil-Free.
- Target Concerns
- Preventing color oxidation (fading), priming hair for styling, and deep hydration.
- Texture & Ritual
- Luxurious, milky leave-in sprays with signature aromatherapy blends (Rose, Ginger, Cedarwood).
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Pureology Color Fanatic Leave-In Spray, 21 Benefits | 21-benefit priming & color protection | Spray / Standard |
