Brand Identity
Palmer's is a heritage powerhouse known for harnessing nature’s rawest moisturizers to deliver time-tested, family-oriented skincare solutions. Positioned firmly in the Mass Market segment, they offer accessible, high-performance formulas centered around ethically sourced cocoa butter and coconut oil.
Formulation Profile
- Key Ingredients
- Raw Cocoa Butter, Vitamin E, Coconut Oil, Monoi Oil.
- Ethical Standards
- Sustainably sourced ingredients, Fair Trade Certified cocoa, Cruelty-Free.
- Target Concerns
- Deep dryness, rough skin texture, stretch marks, and damaged hair repair.
- Texture & Ritual
- Rich, emollient balms and creamy lotions that melt upon contact, leaving a comforting, gourmand scent.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Palmer’s Coconut Oil Deep Hair Conditioner | Intensive Moisture & Shine | 12 Fl Oz |
| Palmer's Coconut Oil Hand Cream | 24-Hour Hydration | 3.4 Ounce |
| Palmer's Cocoa Butter Hand Cream for Dry Skin | Softening Rough Skin | Standard Tube |
| Palmer's Cocoa Butter Hand Cream - Travel Size | On-the-go Moisture | Travel Size |
