Brand Identity: Pacifica
Pacifica is a pioneer in accessible green beauty, offering 100% vegan and cruelty-free products across skincare, body, and perfume. Their price positioning is "Mass Market," making clean, conscientious beauty affordable for everyone.
Formulation Profile
Key IngredientsCoconut, Charcoal, AHA/BHA, Rosemary, Apple Cider Vinegar.
Ethical Standards100% Vegan, Cruelty-Free (PETA Certified), Recyclable packaging.
Target ConcernsScalp buildup, dull skin, body odor control, texture refinement.
Texture & RitualAromatherapeutic mists, gentle scrubs, and refreshing detox tonics.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Rosemary Apple Cider Scalp Detox Tonic | Scalp Clarifying | Liquid Tonic |
| Pacifica Montana Sky Hair & Body Mist 5 oz | Fragrance & Refresh | Mist Spray (5 oz) |
| Pacifica Coconut & Charcoal Underarm Care Bundle | Detox & Deodorizing | Bundle Set |
| Pacifica Glow Baby Exfoliating Face Scrub 4 oz | Exfoliation & Glow | Scrub (4 oz) |
