Ouidad
Known as "The Curl Experts," Ouidad formulates exclusively for the unique needs of curly, kinky, and wavy hair textures. They operate in the Salon Professional / Apothecary tier with a focus on hydration science.
Formulation Profile
Key IngredientsBotanical oils, Hydrolyzed proteins, and humectants tailored to porosity.
Ethical StandardsCruelty-free; free from heavy silicones and waxes that weigh down curls.
Target ConcernsFrizz, undefined curl patterns, dryness, and tangling.
Texture & RitualHigh-slip formulas designed for detangling and "squish to condish" application methods.
| Product Name | Primary Benefit | Format |
|---|---|---|
| Ouidad Curl Quencher Moisturizing Conditioner | Tight Curl Hydration | Conditioner (8.5 oz) |
