Oral-B
A Clinical powerhouse in dental hygiene, Oral-B combines dentist-inspired engineering with advanced technology. Positioned as a Mass Market leader with premium "Pro" tiers, they focus on scientifically proven mechanical cleaning and comprehensive oral health.
Formulation Profile
Key TechnologiesCrissCross bristles, iO magnetic drive, Alcohol-free antibacterial agents.
Ethical StandardsDentist-recommended efficacy; recyclable brush head programs.
Target ConcernsGingivitis, heavy plaque buildup, mouth sores, sensitivity.
Texture & RitualMechanical deep clean feel; refreshing and soothing rinses.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Cross Action Brush Heads | Angled Plaque Removal | Replacement Head |
| Cross Action Brush Heads, 4 Pack | Angled Plaque Removal | 4-Pack |
| iO Ultimate Clean Brush Heads | Magnetic Tech Cleaning | 2-Pack |
| CrossAction Replacement Heads (Black) | Aesthetic Plaque Control | Replacement Head |
| Alcohol-Free Mouth Sore Rinse | Soothing Healing Aid | 16 fl oz |
