#Ootd (Oxygen of the Day)
Brand Philosophy: A modern "Clean K-Beauty" label focusing on scientific minimalism and sustainable active ingredients to provide skin with its daily "oxygen" and vitality.
Positioning: Mass Market / Gen-Z Accessible.
Formulation Profile
- Key Ingredients
- Hydrocolloid, Salicylic Acid, Tea Tree Oil, Niacinamide.
- Ethical Standards
- Vegan, Cruelty-Free, Sustainable manufacturing practices.
- Target Concerns
- Active acne, whiteheads, surface bacteria, and inflammation protection.
- Texture & Ritual
- Invisible, matte-finish patches for targeted spot treatment (Day or Night).
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Caredermthin 2-Step Spot Patch Set - 144 Dots | Absorbs impurities & protects blemishes | 144 Patches (Various sizes) |
