Olay
A powerhouse of democratized skincare science, Olay specializes in accessible anti-aging formulas that deliver visible transformation. Positioning: Mass Market / Masstige.
Formulation Profile
- Key Ingredients
- Vitamin B3 (Niacinamide), Retinol 24 Complex, Amino-Peptides, Shea Butter.
- Ethical Standards
- Zero skin retouching in ads ("Skin Promise"), Committed to 100% recyclable packaging by 2030.
- Target Concerns
- Fine Lines, Wrinkles, Dullness, Body Hydration.
- Texture & Ritual
- Rich, velvety lathers and creamy moisturizers that feel indulgent but absorb efficiently.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Olay Daily Face Wash with Retinol and Peptides | Anti-Aging Cleanse | Wash |
| Olay Gentle Exfoliating Toner | Resurfacing | 4.1 oz |
| Olay Active Hydrating Face Moisturizer | Long-lasting Moisture | 1.9 fl oz |
| Olay Ultra Moisture Body Wash (Shea) | Deep Conditioning | Body Wash |
| Olay Holiday Body Wash (Sugarplum) | Seasonal Scent | Body Wash |
| Olay Super Serum Body Wash for Dry Skin | Serum-Infused Care | Body Wash |
| Olay Fresh Radiance Body Wash (Lavender) | Soothing Radiance | Body Wash |
| Olay Age Defying Body Wash (Vitamin E) | Skin Strengthening | Body Wash |
