O Positiv
Brand Identity: A Clinical-Pop Wellness brand that destigmatizes PMS with vibrant branding and science-backed ingredients. They sit in the Premium Mass/Mid-Range category, offering highly popularized gummy and capsule formats.
Formulation Profile: The Technical Core
- Key Ingredients
- Chasteberry (Vitex), Dong Quai, Vitamin B6, Lemon Balm.
- Ethical Standards
- Vegan, Gluten-Free, Non-GMO, Cruelty-Free.
- Target Concerns
- Hormonal acne, bloating, mood swings, cramping.
- Texture & Ritual
- Fun, palatable sweet gummies or convenient capsules taken as a daily preventative habit.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| O Positiv FLO PMS Relief Vitamins for Women | Clinical strength PMS relief | Capsules |
| O Positiv FLO PMS Gummies for Women's Relief | Tasty preventative care | Gummies |
