Mrs. Meyer's
Mrs. Meyer's Clean Day is rooted in the philosophy that home and body care should smell like a garden, not a laboratory. Positioned as an affordable, eco-conscious mass-market brand, it blends effective cleaning agents with aromatherapeutic plant derivatives.
Formulation Profile
- Key Ingredients
- Essential oils (Lavender, Lemon Verbena), Sweet Almond Oil, Shea Butter, and plant-derived surfactants.
- Ethical Standards
- Cruelty-free (Leaping Bunny certified), biodegradable formulas, and recyclable packaging.
- Target Concerns
- Gentle cleansing for hardworking hands and bodies, aromatherapy for stress relief.
- Texture & Ritual
- Non-greasy, lightweight lotions and low-lather washes that leave a lasting, clean garden scent.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Mrs. Meyer's Lavender Hand Lotion for Dry Skin | Aromatherapeutic hydration | Lotion |
| Lavender Hand Lotion for Dry Skin - 12 oz | Daily maintenance for dry hands | Lotion (12 oz) |
| Mrs. Meyer's Lavender Moisturizing Body Wash, 16 oz | Gentle plant-based cleansing | Body Wash (16 oz) |
