Brand Identity
Mise En Scene is a K-Beauty giant under Amorepacific, renowned for bringing cinematic perfection to daily hair styling. Positioned as a Mass Market/Trend leader, their "Perfect Serum" line is a global bestseller for achieving salon-quality smoothness at home.
Formulation Profile
- Key Ingredients
- 7X Golden Oil Cocktail (Argan, Camellia, Coconut, Apricot, Marula, Jojoba, Olive).
- Ethical Standards
- Advanced K-Beauty R&D, focuses on pollutant protection (anti-dust), generally recyclable.
- Target Concerns
- Heat damage, tangling, roughness, and split ends.
- Texture & Ritual
- Highly concentrated, non-sticky syrups that coat the hair fiber instantly for a sleek, "glass hair" finish.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Mise En Scene Perfect Serum Heat Protectant Oil | Heat Protection & Gloss | Serum Pump |
