Mentos
A globally recognized mass-market confectioner synonymous with instant refreshment and social confidence. Known for its "Freshmaker" philosophy, it balances vibrant flavor profiles with effective breath neutralization.
Formulation Profile
- Key Ingredients
- Green Tea Extract, Xylitol, Peppermint flavors; sugar-free formulations available.
- Ethical Standards
- Mass market standard compliance; focus on sugar reduction in "Clean Breath" lines.
- Target Concerns
- Instant breath freshening, dry mouth relief, intense cooling sensation.
- Texture & Ritual
- Hard mints designed for extended dissolve time to prolong the "fresh breath" effect.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Mentos Clean Breath Holiday Hard Mints, Intense Wintergreen | Intense Breath Freshening | Hard Mints (150 Pieces) |
