Brand Identity: Malibu C
Malibu C is a science-driven professional haircare brand specializing in total oxidation management and mineral removal. Positioned in the Salon/Professional market, they offer clinical solutions for hair compromised by hard water and chemical processing.
Formulation Profile
Key IngredientsFresh-dried Vitamin C crystals, Chelating agents, Antioxidants.
Ethical Standards100% Vegan, Cruelty-Free, Free of Sulfates, Parabens, and Gluten.
Target ConcernsHard water buildup, chlorine residue, color oxidation/brassiness.
Texture & RitualDeep cleansing high-lather shampoos and dissolvable crystal treatments.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Malibu C Un-Do-Goo Clarifying Shampoo Packet | Deep Chelation/Clarifying | Single Use Packet |
