Brand Identity
Lunaguard bridges the gap between clinical dental protection and over-the-counter accessibility, focusing on scientifically engineered solutions for bruxism. Positioned as a high-performance Mass Market option, it offers the customized fit of a professional guard at an accessible price point.
Formulation Profile
- Key Ingredients:
- Absorb-X™ Technology, BPA-Free Thermoplastic, Latex-Free, Gluten-Free materials.
- Ethical Standards:
- FDA-cleared materials, Remoldable design (reduces waste), Safe for daily oral use.
- Target Concerns:
- Nighttime Grinding (Bruxism), Jaw Tension, TMJ discomfort, Tooth Enamel wear.
- Texture & Ritual:
- A rigid yet ultra-thin profile (1.6mm) offering a "barely there" sensation; requires a "boil and bite" fitting ritual.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| LunaGuard Custom Dental Nighttime Mouth Guard | Impact Absorption & Grind Protection | 1 Unit (Custom Fit) |
