Brand Identity: Liyalan
Liyalan embraces a holistic, eco-conscious philosophy by condensing potent botanical hair care into solid, zero-waste formats. Positioning themselves in the accessible Apothecary market, they offer spa-quality aromatherapy experiences at a mass-market price point.
Formulation Profile
- Key Ingredients:
- Rosemary Essential Oil, Jasmine Extract, Lavender, Peppermint, Cocoa Butter.
- Ethical Standards:
- Plastic-free packaging, Cruelty-free, Sulfate-free, Travel-friendly zero-waste design.
- Target Concerns:
- Oily scalp regulation, hair follicle stimulation, volumizing, and stress relief via aromatherapy.
- Texture & Ritual:
- Solid compressed bars that lather instantly into a rich foam; designed for a sensory shower ritual.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Rosemary Jasmine Shampoo Bar Duo for Oily Hair | Scalp Balancing & Aromatherapy | Solid Bar (Duo Pack) |
| Lavender Mint Shampoo Bar for Oily Hair (2 Pack) | Soothing & Refreshing Cleanse | Solid Bar (2 Pack) |
