Listerine
Brand Philosophy: The gold standard for clinical antiseptic efficacy, providing intense germ-killing power and cavity protection. Positioning: Mass Market / Clinical Standard.
- KEY INGREDIENTS
- Essential Oil blend (Thymol, Menthol, Eucalyptol), Sodium Fluoride.
- ETHICAL STANDARDS
- Recyclable bottles, ADA accepted formulations.
- TARGET CONCERNS
- Plaque reduction, gingivitis, cavity prevention, bad breath.
- TEXTURE & RITUAL
- Intense liquid flush or dissolving strip; a powerful, tingling finish.
| Product Name | Primary Benefit | Format |
|---|---|---|
| Kids' Berry Flavor Mouthwash | Cavity Protection (Gentle) | Liquid Rinse |
| Cool Mint Breath Strips | On-the-go Freshness | Dissolvable Strips |
