Life Savers
An iconic American heritage brand blending confectionery joy with functional utility. Positioned in the Mass Market segment as the quintessential "everyday" breath freshener with nostalgic appeal.
Formulation Profile
- Key Ingredients
- Wintergreen Oil (Methyl Salicylate), Sugar, Corn Syrup, Stearic Acid.
- Ethical Standards
- Standard confectionery manufacturing; classic formulations.
- Target Concerns
- Immediate bad breath masking, sweet craving satisfaction.
- Texture & Ritual
- The classic hard ring candy that provides a satisfying crunch and a burst of cool wintergreen flavor.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| LIFE SAVERS Wint-O-Green Flavor Breath Mints | Classic Refreshment | Bag (13 oz) |
