Brand Identity
Laferme brings the K-Beauty philosophy to body care, emphasizing skin barrier health through low-pH formulations and botanical extracts. Their positioning is Apothecary/Specialty, catering to those who treat body care with the same rigor as facial skincare.
Formulation Profile
Key Ingredients:Apple Mint, Lavender Musk, Low pH surfactants, Botanical extracts.
Ethical Standards:Natural ingredients, Skin-friendly pH balance, Cruelty-free philosophy.
Target Concerns:Compromised skin barrier, dryness, sensitivity, stress relief (aromatherapy).
Texture & Ritual:Rich, foaming lather that rinses clean without stripping; a sensory shower experience.
| Product Name | Primary Benefit | Format |
|---|---|---|
| Gentle Korean Body Wash | Natural cleansing | Liquid Wash |
| Low pH Wash - Apple Mint | Refreshing & pH Balance | Liquid Wash |
| Low pH Wash - Lavender Musk | Calming & Hydration | Liquid Wash |
