Brand Identity: Kristin Ess
Kristin Ess Hair delivers salon-quality luxury with a minimalist aesthetic, founded by a celebrity stylist. The brand is the definition of "Masstige," offering high-performance, aesthetically pleasing products at Target/Drugstore prices.
Formulation Profile
Key IngredientsZip-Up Technology™ (proprietary strengthening complex), Shea Butter, Purple Pigments.
Ethical StandardsCruelty-Free, Color Safe, Keratin Safe, Free of Sulfates/Parabens.
Target ConcernsBrassiness in blondes, split ends, dryness, styling damage.
Texture & RitualLuxurious, creamy lathers and rich masks with a signature clean fragrance.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Kristin Ess Purple Shampoo and Conditioner Set | Toning & Neutralizing Brass | Shampoo & Cond. Set |
| Kristin Ess Hydrating Deep Conditioner Hair Mask | Deep Moisture & Repair | Hair Mask |
