Brand Identity: Keika
Keika is a niche skincare brand focused on simplicity and natural intervention for troubled skin. They hold an Apothecary/Specialty positioning, catering specifically to those seeking chemical-free alternatives for chronic skin conditions.
Formulation Profile
- Key Ingredients:
- Activated Charcoal, Bentonite Clay, Tea Tree Oil, Shea Butter.
- Ethical Standards:
- Vegan, Cruelty-Free, Non-GMO, Free from parabens and sulfates.
- Target Concerns:
- Acne, Eczema, Psoriasis, and excess oil regulation without over-drying.
- Texture & Ritual:
- Rich black bar that produces a dark grey lather; intended for facial cleansing and targeted body treatment.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Keika Charcoal Soap Bar for Eczema and Oily Skin | Acne & Eczema Relief | Solid Bar |
