Joico
Joico promotes the "Joi of Healthy Hair" through advanced reconstruction technology and bond-building science. As a Salon Professional brand, they specialize in repairing chemical and thermal damage.
Formulation Profile
Key IngredientsSmartRelease Technology (Liposome delivery), Keratin, Arginine, Rosehip Oil.
Ethical StandardsPETA certified Cruelty-Free; lab-synthesized ingredients for consistency.
Target ConcernsBreakage, color preservation, and structural integrity of the hair shaft.
Texture & RitualRich, restorative creams that provide immediate slip and a feeling of fortified strength.
| Product Name | Primary Benefit | Format |
|---|---|---|
| Joico Defy Damage Conditioner | Bond Protection & Color Guard | Conditioner |
