Brand Identity: Ivory
Ivory is a quintessential legacy brand built on the promise of purity and gentle cleansing for the whole family. They maintain a Mass Market position, offering trusted, uncomplicated hygiene basics.
Formulation Profile
- Key Ingredients:
- Aloe Vera, Coconut derivatives, classic soap surfactants; devoid of heavy perfumes.
- Ethical Standards:
- Dermatologist tested, free from dyes and heavy parabens, Aluminum-free options available.
- Target Concerns:
- Sensitive skin, family hygiene, gentle daily cleansing without irritation.
- Texture & Ritual:
- Rich, creamy lathers and smooth glide sticks; a "Pure & Clean" feeling.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Ivory Aloe Aluminum-Free Deodorant, 2.4 oz | Gentle Odor Protection | Solid Stick |
| Ivory Coconut Scent Aluminum-Free Deodorant, 24hr | 24hr Natural Protection | Solid Stick |
| Gentle Family Body Wash, Ivory, 35 oz | Family-Safe Cleansing | Pump Bottle (Large) |
| Gentle Lavender Body Wash for the Whole Family | Calming Cleansing | Body Wash |
| Ivory Gentle Body Wash for the Whole Family | Pure Gentle Cleanse | Body Wash |
