Brand Identity
iSmile Whitening sits at the intersection of cosmetics and technology, bringing the dental spa experience home. It is positioned as an Affordable Luxury brand, democratizing professional-grade aesthetics for the selfie generation.
Formulation Profile
- Key Ingredients:
- Carbamide Peroxide Gel (35%), Remineralizing Gel, Cool-Blue LED Technology.
- Ethical Standards:
- Cruelty-Free, Gluten-Free, FDA Registered facility production.
- Target Concerns:
- Coffee/Wine Staining, Enamel Yellowing, Smile Aesthetics.
- Texture & Ritual:
- Viscous gel application with a tech-forward light activation; a 10-minute daily "glow up" ritual.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| iSmile Teeth Whitening Kit with LED Light and Gel | Professional Shade Whitening | Full Kit |
