Brand Identity
Founded by Mindy McKnight, Hairitage is an inclusive, "clean" haircare brand designed to cater to the diverse needs of every family member's hair texture. It operates in the Mass Market space, delivering premium-feeling, color-coded formulas at an affordable price point.
Formulation Profile
- Key Ingredients
- Argan Oil, Shea Butter, Aloe Vera, Jojoba Oil.
- Ethical Standards
- Vegan, Cruelty-Free, Sulfate-Free, Phthalate-Free, Mineral Oil-Free.
- Target Concerns
- Texture management, hydration for coils/curls/waves, and scalp health.
- Texture & Ritual
- Luxurious, slip-heavy conditioners and masks designed for easy detangling and daily maintenance.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Hydrating Argan Oil Hair Mask for Dry Hair | Intense Hydration Restoration | Hair Mask |
