Hair Food
Brand Identity: Inspired by clean eating, Hair Food offers a Holistic/Natural-adjacent philosophy, believing that what you put on your hair should be as simple as what you eat. It is an accessible Mass Market brand commonly found in drugstores.
Formulation Profile
- Key Ingredients
- Kitchen-inspired recipes featuring Coconut, Argan Oil, Avocado, and Tea Tree Oil.
- Ethical Standards
- Formulated without Sulfates, Parabens, Dyes, or Mineral Oils.
- Target Concerns
- Nourishment for dry hair, heat protection up to 450°F, and sensory enjoyment.
- Texture & Ritual
- Richly scented, lightweight oils and sprays that provide a sensory aromatherapy experience during styling.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Coconut & Argan Oil Heat Protectant Spray | Heat defense & shine enhancement | Spray / Standard |
