Brand Identity
Goyo represents practical, utilitarian self-care with a focus on value-driven oral health solutions. Their positioning is strictly Mass Market, providing functional, no-frills protection for sleep hygiene and dental preservation.
Formulation Profile
- Key Ingredients:
- Moldable EVA (Ethylene Vinyl Acetate), Hygienic silicone-feel polymer.
- Ethical Standards:
- Reusable, Durable construction designed to last through months of heavy grinding.
- Target Concerns:
- Severe Teeth Grinding, Clenching, Sleep Disruption, Jaw soreness.
- Texture & Ritual:
- Soft, cushioning texture that creates a protective barrier; involves a nightly insertion ritual for sleep.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| GOYO Dual Pack Mouth Guards for Teeth Grinding | Cushioned Grind Prevention | 2 Pack |
