Brand Identity
Giovanni was one of the first "Eco-Chic" salon brands, bridging the gap between natural haircare and professional performance. A Mass Market/Apothecary staple, they offer sophisticated formulations that prove natural products can still deliver high-style results.
Formulation Profile
- Key Ingredients
- Eco-Chic Technology™ (proprietary blend), Tea Tree, Argan, Brazilian Phyto-Keratin.
- Ethical Standards
- Cruelty-Free (Leaping Bunny), USDA Certified Organic ingredients, Recyclable packaging.
- Target Concerns
- Frizz suppression, heat protection, and repairing highly damaged cuticles.
- Texture & Ritual
- High-slip serums and lightweight gels that allow for precise styling without heavy buildup.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| GIOVANNI 2chic Hair Oil Serum | Repairing Damaged Hair | Serum Pump |
