Gellen
Brand Identity: Gellen is a digital-first Mass Market brand specializing in UV/LED gel nail systems. They prioritize providing a complete ecosystem for gel enthusiasts, from application to gentle removal, bridging the gap between professional durability and home use.
Formulation Profile
- Key Ingredients:
- Non-acetone solvents infused with essential oils (like Jasmine) to mitigate the harshness of polish stripping.
- Ethical Standards:
- Focus on non-toxic, low-odor alternatives to traditional industrial removers.
- Target Concerns:
- Safe removal of tenacious gel polish without "chalking" or dehydrating the cuticle.
- Texture & Ritual:
- Oily, scented liquid that turns the typically unpleasant removal process into a gentler aromatherapy moment.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Jasmine Scent Non-Acetone Nail Polish Remover | Gentle, scented removal | Liquid Bottle |
