Fomin
Fomin is a purpose-driven Holistic brand dedicated to eliminating plastic waste from the personal care industry. Their price positioning is Mass Market/Eco-Affordable, making sustainable swaps accessible for travelers and daily commuters.
Formulation Profile
- Key Ingredients
- Tea Tree Oil, Aloe Vera, Chamomile, Acidified cleansing agents (for pH balance).
- Ethical Standards
- Plastic-Negative certification, Cruelty-Free, Leaping Bunny Certified, biodegradable materials.
- Target Concerns
- Bacterial odor, travel hygiene, environmental impact, sensitive skin.
- Texture & Ritual
- Moist, refreshing wipes designed for immediate "shower-free" cleansing on the go.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Hypoallergenic Deodorant Wipes - 30 Count | Variety cleansing | 30 Count |
| Coastal Breeze Deodorant Wipes | Scented freshness | Wipes |
| Travel Deodorant Wipes - 15 Pack | Compact travel | 15 Pack |
| Travel Deodorant Wipes - Unscented | Fragrance-free clean | 50 Pack |
| Travel Deodorant Wipes - Variety Pack | Scent exploration | Variety Pack |
| Acidified Deodorant Wipes | pH balancing | 15 Count |
| pH Balanced Travel Deodorant Wipes | Gentle balancing | 15 Pack |
