Fixodent
Fixodent is a functional utility brand dedicated to confidence and security for denture wearers. A Mass Market powerhouse, its philosophy centers on "Life with Bite," ensuring prosthetics function like natural teeth.
- Key Ingredients
- Adhesive Copolymers: Calcium/Zinc PVM/MA Copolymer creates a bio-adhesive bond when activated by saliva.
Mineral Oil: Provides the smooth vehicle for the adhesive paste. - Ethical Standards
- Formulated for long-duration wear; standardized safety profile for daily oral ingestion risks.
- Target Concerns
- Slippage prevention, food occlusion (preventing food getting under dentures), and gum comfort.
- Texture & Ritual
- A rich, viscous paste applied in thin strips. It transforms into an elastic membrane that seals the gap between gum and appliance.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Fixodent Ultra Max Hold Adhesive Cream | Superior hold and food seal | Cream (4-Pack) |
