First Aid Beauty
Brand Identity: "Clean beauty that works," First Aid Beauty (FAB) combines scientific efficacy with non-irritating formulations. Positioned as a Masstige Apothecary brand, they are the go-to rescuers for sensitive, distressed skin issues.
Formulation Profile
- Key Ingredients:
- Glycolic and Salicylic Acid (Exfoliants), Witch Hazel (Toning), Aloe (Soothing). Free from Alcohol, Artificial Fragrance, and Parabens.
- Ethical Standards:
- PETA-Certified Cruelty-Free, Dermatologist Tested, "Clean at Sephora" compliant, Vegan formulations.
- Target Concerns:
- Razor burn, ingrown hairs (folliculitis), bumpy skin texture, post-shave irritation.
- Texture & Ritual:
- Pre-soaked, textured pads that offer a quick, refreshing swipe. The ritual is a daily preventative step or an immediate SOS treatment post-hair removal.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| First Aid Beauty Ingrown Hair Treatment Pads - 28 Count | BHA/AHA Exfoliation | 28 Pads |
| First Aid Beauty Ingrown Hair Treatment Pads, 60 Count | Value Size Maintenance | 60 Pads |
