Edge
Edge is the quintessential functional grooming brand, dedicated to preventing irritation through superior lubrication. As a Mass Market leader, it offers reliable, straightforward protection for men who need a close shave without the fuss.
Formulation Profile
- Key Ingredients
- Aloe, Eucalyptus, Oatmeal (in sensitive lines), Menthol.
- Ethical Standards
- Cruelty-free; emphasis on rust-proof aluminum bottoms for longevity.
- Target Concerns
- Nicks, cuts, razor irritation, cooling relief.
- Texture & Ritual
- Classic gel-to-foam consistency that provides a cooling sensation and a protective cushion against blades.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Edge Shaving Gel for Men, 9.5oz, 2-Pack | Maximum lubrication | 2 Pack (9.5oz) |
| Edge Shave Gel for Sensitive Skin, 7 oz | Aloe-enriched protection | 7 oz |
| Men's Sensitive Skin Shaving Gel with Aloe | Soothing comfort | Gel Can |
| Cooling Post Shave Lotion with Eucalyptus & Tea Tree | Post-shave recovery | Lotion |
