Dial
A trusted household staple built on a philosophy of clinical hygiene and family health, prioritizing effective germ protection and deep cleansing. This is a quintessential Mass Market brand known for reliability, ubiquity, and functional efficacy.
Formulation Profile
- Key Ingredients:
- Benzalkonium Chloride (Antibacterial), Glycerin, Silk Protein, Magnolia Extract.
- Ethical Standards:
- Focused on "Healthier Skin, Healthier You," with newer lines emphasizing paraben-free formulas and recyclable plastics.
- Target Concerns:
- Bacteria elimination, Odor protection, Daily hygiene, Moisture balance (Silk line).
- Texture & Ritual:
- Classic squeaky-clean finish with rich, functional lather; designed for quick, effective daily cleansing.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Dial Body Wash, Silk & Magnolia | Hydrating Cleanse with Silk Protein | Liquid Wash / 32 fl oz |
| Dial Gold Antibacterial Deodorant Bar Soap | Classic Odor & Germ Protection | Bar Soap / 2-Pack |
| Dial Antibacterial Deodorant Soap Bar | Bulk Hygiene Maintenance | Bar Soap / 32 Count |
| Dial Refresh & Renew Antibacterial Bar Soap | Revitalizing Clean | Bar Soap / 8 Bars |
