Clairol Professional
Brand Identity: A heritage powerhouse in the hair color industry, offering reliable, salon-tested formulas. It operates as an Accessible Professional brand, widely used by students, mobile stylists, and savvy at-home colorists.
Formulation Profile
- Key Ingredients
- Kaleidocolors proprietary lighteners with Aloe Vera for moisture retention.
- Ethical Standards
- Industry-standard professional safety compliance; specific focus on controlled lifting.
- Target Concerns
- Lifting dark hair up to 5 levels, neutralizing unwanted orange/brass tones (Blue powder).
- Texture & Ritual
- Dust-free powder mixed with developer to create a creamy bleach consistency for balayage or foil work.
| Product Name | Primary Benefit | Format/Size |
|---|---|---|
| Clairol Kaleidocolors 8 oz. Blue Hair Lightener | Lightens while neutralizing brass | Powder / 8 oz |
